$NFLN - NETFLIX HIKES PRICES IN GERMANY & AUSTRIA Netflix is raising subscription prices by up to €2 across Germany and Austria, affecting…
$NFLN - NETFLIX HIKES PRICES IN GERMANY & AUSTRIA
Netflix is raising subscription prices by up to €2 across Germany and Austria, affecting around 18% of EMEA subscribers.
Citi estimates the hikes could boost ARPU by 24% in Germany, 15% in Austria and roughly 1.5% company‑wide.
Consumer protection rules may delay some benefits into 2027.
Citi remains bullish: Buy rating, with a $100 price target versus Netflix’s recent $82.67 close.