Binance CMO Rachel Conlan to Depart as Crypto Exchanges Reassess High-Cost Marketing Spending Binance, the world’s largest cryptocurrency e…
Binance CMO Rachel Conlan to Depart as Crypto Exchanges Reassess High-Cost Marketing Spending
Binance, the world’s largest cryptocurrency exchange, said Chief Marketing Officer Rachel Conlan will leave the company on June 15. Former Trust Wallet CEO Eowyn Chen will serve as interim CMO, with Conlan remaining as an advisor during the transition.
The move comes as major crypto exchanges reassess high-cost marketing spending amid softer market conditions. Bybit CEO Ben Zhou recently said the exchange will not renew its Formula 1 sponsorship and will instead pursue partnerships offering higher commercial value.